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Discovery & UX Strategy
Buyer research, sitemap architecture, wireframes, and conversion path mapping before a single pixel ships.
Discovery
Web · Build Status
The Standard
Your website is a direct reflection of your products.
The same care you put into engineering a part should be applied to the experience buyers have on your site. Full Metal pairs the craft of visual design with the science of UX optimization to ship sites that work as hard as the product they sell.
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Easily found by new customers.
SEO, content strategy, and paid acquisition funnels engineered to put you in front of buyer intent.
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Designed to convert.
Every element — copy, layout, CTA — engineered to move visitors toward a measurable action.
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Measured and improved constantly.
Performance reports plus continuous optimization, so you always know the ROI of the build.
• Press · FormingEngagement Scope
What a Full Metal web engagement covers.
Six lanes of work that run start-to-finish on every build. Nothing on this list is optional, nothing is bolted on.
06 Capability Lanes
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Design Systems
Visual language, component libraries, responsive grid, and brand-aligned UI built for consistency at scale.
Systems
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Front-End Build
Clean, semantic, performance-first code. Core Web Vitals baked in, not bolted on.
Build
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Ecommerce & Platform Engineering
Shopify, Squarespace, BigCommerce, or fully custom headless builds depending on business requirements.
Platform
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Integrations & Data
CRM, ERP, payment, shipping, analytics — connected so data flows without manual work.
Integration
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Launch, Measurement & Iteration
QA, go-live, analytics instrumentation, and a monthly optimization cadence post-launch.
Launch
Build Sequence
How a web engagement runs.
Four calibrated stages. Each one ships defined outputs before the next begins.
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Discover
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Design
03
Build & Integrate
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Launch & Optimize
01
Stage
Discover
Audit current site, define buyer personas, map conversion goals, and establish KPIs before any design decisions get made.
Calibrated Outputs
- 01Site audit report
- 02UX wireframes
- 03Project brief & KPI plan
02
Stage
Design
High-fidelity mockups, design-system tokens, responsive breakpoints, client review rounds. Every screen approved before build.
Calibrated Outputs
- 01Desktop + mobile comps
- 02Component library
- 03Style guide & tokens
03
Stage
Build & Integrate
Front-end development, CMS / ecommerce platform setup, third-party integrations, and content migration in a clean staging environment.
Calibrated Outputs
- 01Staging site
- 02Integration testing
- 03Content QA & migration
04
Stage
Launch & Optimize
Go-live checklist, analytics instrumentation, first-month performance review, and an ongoing monthly optimization cadence.
Calibrated Outputs
- 01Live site
- 02Analytics dashboard
- 03Monthly performance report
Platform Partnerships
Industry-leading platforms.
We build on the platforms that fit your operation — not the other way around.
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04Step 01 / Get Started
Contact us to get started.
Send us your current site, your goals, and your timeline. We'll come back with a scoped build plan.