Text Above image
FULL METAL MARKETING
Finally, a full-service marketing agency for high quality manufacturers, fabricators, artists, and inventors who make our world work. Marketing by entrepreneurs for entrepreneurs. We love metal. We love wood. We love what you do. Let us tell the world about it.
We build marketing machines.
Data-driven marketing requires a schematic, not a guess. We engineer high-performance systems that function through precise tolerances and calibrate by the numbers to maximize your ROI. From AI-enhanced opportunities to ROI-engineered IT integrations, we build the engine so your business works like a well-oiled machine.
Optimize INPUTS → Calibrate THROUGHPUTS → Measure OUTPUTS
“Lead Leaks” Can Happen
Before the business day ever begins.
Missed opportunities mean your machine is leaking revenue.
Let's Fix the Leaks.
-
Diagnostic Report
Lead Leaks
Your machine is only as fast as its weakest connection. We identify and seal the gaps where your revenue is escaping.
Number driven
Inefficient advertising impacts ROI engine performance. That's a Leak.
FMM FIX:
Calibrate Ad Spend tolerances, gage the numbers and decrease waste channels.
Revenue Recovery
Neglecting co-op dollars available to scale your reach. That's a Leak.
FMM FIX:
Systematic discovery and recovery of unclaimed manufacturer funds; apply to ROI engines.
engage ai tools
Uncertainty and resistance to AI engagement. That's a Leak.
FMM FIX:
Develop a blueprint for AI Engagement: brand recognition, creatives, system performance & revenue predictors.
TECH POWER
Slow or lagging technology in the sales queue. That's a Leak.
FMM FIX:
Well-designed IT integrations maximize processing speed for your sales team, automations & security.
entreprenuer grit. Expert Strategy.
Most agencies talk about growth; we’ve lived it. Full Metal Marketing was forged from three decades of passion, history, and the genuine frustration of dealing with "experts" who haven’t ever run a P&L.
We aren't just marketers—we are seasoned entrepreneurs. We’ve navigated the complexities of B2B and B2C software, high-stakes global payments, and the grit of industrial distribution. We didn’t learn marketing from a textbook—we developed our "chops" by scaling our own companies. We care about the products you build and the customers you serve because we’ve stood exactly where you are.
how We engineer Revenue growth.
We build marketing machines with 4 major engines. This approach Optimizes INPUTS, Calibrates THROUGHPUTS and Measures OUTPUTS. The blueprint we develop together addresses the needs of your company, the workflow between marketing and your sales team, the revenue and ROI targets and the technology to weld it all together.
Why what we do matters
Most agencies speak "marketing." We speak Metal, Wood, and Machines. At Full Metal Marketing, we believe that high-quality products—the ones that actually make our world work—deserve a voice as strong as the materials they are built from.
Your machine makes money when you are funning at optimal capacity. Your marketing engine should be the same. At Full Metal Marketing, we believe your marketing machine should be built with a reliable revenue engine.
Our philosophy is rooted in the 4-Engine Approach: a synchronized system where data, AI, creative, and IT are calibrated to eliminate "Lead Leaks" and maximize output. We understand your language We aren’t just digital specialists; we are entrepreneurs who respect the passion, precision, and power it takes to create something tangible. If you’re tired of "creatives" who don't understand ignition timing or tolerances, you’ve found your team.
Building Your Base
Your products may be metal and wood, but your customers are online. To connect with them, you need a digital marketing strategy that will help you find eyeballs, turn them into fans, and turn fans into customers.
Telling Your Story
Your products are special. Derived from creative expression and years of experience, they are forged to stand the test of time. They require passion, precision, and POWER. We love your products. And there is a story behind every one of them. Let us tell the world.
Growing Your Business
Stories are fine. Marketing is fun. But unless it turns into sales, what's the point? FMM has over 30 years experience growing businesses just like yours. Let us help you grow yours.
Marketing Strategy
You don't build your products without a well-constructed plan, so why would you try to sell them without one? Let our team apply our 30 years of experience to optimize your custom growth strategy.
Digital Domination
A website is only the beginning. To create new followers, turn followers to leads, and convert leads to dollars, you need to execute better than your competition in all facets of the digital marketplace.
Real World Engagement
You sell products that are meant to be touched, used and enjoyed. Creating real-world interactions between your products and potential customers is key. FMM will help you create events that will pay dividends for years to come.
Measure Your Results
Every penny of your marketing investments needs to be accountable. Each dollar must have a purpose. And being able to measure your ROI of these investments is critical ... especially when it comes to your agency.
Latest Videos
What our clients say
-
“We have been working together since 2009. FMM has helped with our website, Industrial videos, photos, social media and events. Their assistance with large shows like SEMA to our local Safety, Fasteners, Equipment and Material Handling audience has been invaluable. We have partnered with FMM to assist our sports marketing racing programs and enhance our ten year partnerships with TV’s Overhaulin’ and 30 plus other cool TV shows & movies. FMM has definitely been an asset in building our brand, working with 30 different TV shows and Talent in testing and improving our product.”
Pete Kiscunas President | Industrial Depot
-
“I met the FMM team at SEMA on the Overhaulin build in 2006. Soon after, we worked on another show building the Steve McQueen Ford Mustang at Gateway Classic Mustangs. Once I moved to North Carolina, I started working with them as a spokesperson for Jet Equipment and Edwards Ironworkers. Now, FMM has partnered with my new company, Forge Speed, and I look forward to working with them to build my brand. They don't just talk the talk. FMM knows custom rides and they have a passion for the industry.”
Darrell "Hot Rod Elvis" Johnston Founder | Forge Speed
-
“I originally met the FMM team when we were both involved in the Overhaulin builds and discovered we shared the same passion for fabrication, design and building. Working together since 2010 on videos and marketing projects, FMM has been flexible and easy to work with over the last decade. They get what I need, understanding manufacturing, fabricating and construction building. ”
Eugene Moon Retail Marketing Manager | Lincoln Electric